Personality is everything

How will we wear our hair in 2018? In cool, wearable and authentic styles! Hair expert Armin Morbach's Schwarzkopf TrendLooks 2018 prove that styling is all about creating the best version of yourself – in keeping with the campaign slogan #createyourstyle! One of the four TrendLooks 2018 that's all about individuality and confidence: 70s Brushed. MORE >

Cool, wearable and authentic hairstyles that emphasise your personality are on trend for 2018! Hair expert Armin Morbach has created Schwarzkopf TrendLooks 2018, styles that are a perfect match for the campaign slogan #createyourstyle. This one was designed to be worn every day: TrendLook Structured Rawness – an uncomplicated style that radiates confidence. MORE >

2018 is the year of cool, wearable and authentic hairstyles – like one of the Schwarzkopf TrendLooks 2018: Sleeping Glam. Hair expert Armin Morbach created the relaxed yet glamorous style. The wow-look brings out your own individuality and is a perfect fit for campaign motto #createyourstyle. MORE >

#createyourstyle: In its new campaign, Schwarzkopf celebrates individuality and confidence – and encourages you to try new looks. Hollywood's divas have sworn by glamorous volume since the 1930s. When it comes to exclusive events and sophisticated evening functions, big hair is always in style. We tell you how to achieve dramatic volume and what makes big hair work. MORE >

#createyourstyle: In its new campaign, Schwarzkopf celebrates individuality and confidence – and encourages you to try new looks. For a chic evening look, you don't always have to resort to your tried and tested updo. Go for open, naturally styled hair like our model Ymre. How to achieve her look? Find out below. MORE >

#createyourstyle: In its new campaign, Schwarzkopf celebrates individuality and confidence – and encourages you to try new looks. Dull, damaged hair that hangs limply? No one wants that. Luckily, a few tricks are all you need to achieve volume and natural waves. We tell you how to care for and style damaged hair. MORE >

#createyourstyle: In its new campaign, Schwarzkopf celebrates individuality and confidence – and encourages you to try new looks. How do you spot the best party styles? They last all night and are a bit extravagant. A look that's practically made for a night on the town: coloured ends. In a tutorial, we show you a hair trend that goes perfectly with colourful hair: a braided half bun. MORE >

#createyourstyle: In its new campaign, Schwarzkopf celebrates individuality and confidence – and encourages you to try new looks. The man bun is the most stylish way for a man to tame his long, wild hair. Our model Gwilym shows you how to style long hair for men and we tell you which types the look suits and why it's so popular. MORE >

#createyourstyle: In its new campaign, Schwarzkopf celebrates individuality and confidence – and encourages you to try new looks. Forget about short hair for men – long locks are on trend for guys. As are masculine curls. Long and curly? As stylish as it gets! Here's how men can get curls that look neat, not frizzy. MORE >

Wearable and authentic hair with a hint of coolness is on trend for 2018­ – as demonstrated by Schwarzkopf TrendLooks 2018 by hair expert Armin Morbach. These styles reflect the campaign slogan #createyourstyle perfectly. Taming and straightening wild curls? Please don't! Get the most out of natural curls with the right care routine. The wilder the curls, the better. Check out one of the TrendLooks 2018: New Curls! MORE >