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The wet look is currently back in fashion, but it never really went away. The slicked-back style is a cool classic for men and women, which is as popular on the catwalks of the world as it is in night clubs and beach bars. It’s a tricky look to nail, but get it right and your hair will ooze sexy sophistication. The key to a successful wet look is, of course, a good wet gel that offers long-lasting, strong hold without stickiness. Taft Ultra Wet Gel offers all of the above – and more. Its Arginine Strength-Formula strengthens the hair from the roots, makes it resistant to outer effects and provides long-lasting hold, keeping your hairdo slick, shiny and sexy all night long.