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Even if your hair has plenty of natural volume, greasy roots will make your style look limp and flat as the day wears on. Taft Volume Fresh with Fresh-Effect Technology fights the weighed-down effect of greasy hair to keep your style fresh. You probably know collagen, identical to the structural protein found naturally in connective tissue, from skin- or lip-plumping serums and wrinkle-reduction creams. It helps to create a fuller, more voluminous look with additional anti-flat-effect.