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Get ready for our 1st Moisture Gel Coloration! Schwarzkopf #PureColor gives your hair what it wants: bright, intensive, beautiful colors. Bring on the shine… The caring & moisturizing formula with Aloe Vera, Cactus & Jojoba* provides incredible shine and an amazing soft touch. No drip n´drop – the gel texture is compact and stable. Goodbye mess! Enjoy, it´s easy!!