Since introducing the world’s first hairspray over 60 years ago, Taft has established itself as the essential brand that helps achieve trending styles. Offering fantastic Volume, stunning Shine, radiant Color and the famously perfect hold under all conditions, every Taft product range is created to meet the individual needs of its consumers, encouraging them to choose the range tailored to their specific requirements. The brand’s wide range of hairsprays, lacquers, mousses, waxes, balms, gels and other products provide impeccable, long lasting hold that make styling dreams come true. It’s hardly surprising that Taft has established itself as the leading styling brand in Europe*.


Taft doesn’t just lead the styling market in Europe today, Taft is also leading the way with change and innovation in the market. As the styling needs of Taft’s consumers are ever-changing, the brand keeps reinventing itself and its wide product range to serve every styling need. Today, it is empowering busy women on the go to make their own styling choices and to be who they want to be. After all, they deserve to effortlessly look the best for every occasion, even when time is of the essence!


Discover the new world of Taft with the latest products, a novel communication campaign and the most exciting part: its new global brand ambassador Toni Garrn!


*Source: Nielsen, Eurobrand Shares Hairstyling, value YTD JA 2018

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