Schwarzkopf Professional
Trendlooks 2016

Frequently asked questions

  • Who founded Schwarzkopf?
    A chemist named Hans Schwarzkopf founded the company in 1898. He invented and marketed the first powder shampoo. Driven by his passion for hair and his vision for the industry he also founded a hairdressing academy in 1927.

    What does Schwarzkopf stand for?
    We stand for innovation, reliability, quality, trust and competence - these are the foundations on which our business thrives. We are driven by a passion for creating beautiful hair and this is reflected in each of our products. In addition, our ASK Academies and Studios are recognised centres of excellence that inspire and educate hairdressers around the globe.

    Who owns Schwarzkopf?
    A parent company with a strong global portfolio: Schwarzkopf became a Henkel company in 1995. Schwarzkopf is one of three strategic businesses that also include adhesives, detergents and technologies.

    What is Schwarzkopf doing for the future?
    Ethics and values for the next generation: Henkel takes its ethical and environmental responsibilities seriously with an effective programme for environmental protection and social responsibilities at both a global and local level. This programme is inherent to the future success of the Henkel Group.