Schwarzkopf Professional
Trendlooks 2016

The brand Schwarzkopf

Being one of the top three hair cosmetic brands in the world, the Henkel-brand Schwarzkopf represents quality, expertise and innovation for more than a 115 years now

  • Most trusted Brand
    Schwarzkopf - one of the "Most Trusted Brands"
    © Reader's Digest

    The brand Schwarzkopf enjoys full trust of consumers as well as professional hair dressers. That inures to the benefit of every product innovation that is launched under the name of Schwarzkopf.

    As a head brand for a wide portfolio of legendary product brands, such as Schauma, Drei Wetter Taft and Brilliance, Schwarzkopf proved its effectiveness. The well known trademark is placed on every product package and appears prominently in every television ad.

    The brand’s success and its consumer’ satisfaction are the result of consistently meeting the high expectations that are expressed through the slogan "Professional Hair Care for you". Today, Schwarzkopf is represented in 50 countries worldwide.

  • Consumer rating confirmed: Schwarzkopf - one of the "Most Trusted Brands"

    A proof of the great trust that consumers have in Schwarzkopf: For 12 years in a row the readers of the magazine Reader’s Digest awarded Schwarzkopf the "Most Trusted Brand" award.

    For the 12th time in a row consumers showed their trust in the brand Schwarzkopf. In 2012 Schwarzkopf was again one of the "Most Trusted Brands", brands that the consumers associate the greatest trust with. Reader’s Digest consulted nearly 27.000 of its readers to determine Europe’s most trusted brands in 33 product categories.

    In terms of hair care consumers voted for Henkel’s proven quality for the 12th year in a row: Schwarzkopf still is the number one choice for German consumers.

    Reader's Digest surveys are one of the biggest displays for consumer satisfaction in Europe. The informants decide entirely free based upon their individual experience. Decisive criteria are product quality, price-performance ratio, image and the consideration of customer needs.