Schwarzkopf Professional
Trendlooks 2016

The New Generation of Hair Care Products

Modern Hair Care
Innovative hair care products ensure that hair looks and feels healthy. Is there a secret ingredient?
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Today’s hair care products do much more than clean and condition. Their formulations are complex and many contain innovative ingredients like liquid hair building blocks. All ingredients work together to provide healthy looking hair, and they make styling easy. Learn about the benefits of modern hair care products and find out what they can do for your hair

  • The advantages and characteristics of modern hair care products are the subject of involved discussion. Like most of us use many technical innovations without really knowing how they work, today’s hair care products are a bit of a mystery to many. It is time to let you know what the hair care innovations are and how they work.

  • Hair Care Products with Liquid Hair Building Blocks

    Among the modern hair care developments are triple-concentrated liquid hair building blocks, which are designed to repair even extremely damaged hair by rebuilding the hair structure. These building blocks are identical to natural hair constituents, and they are therefore uniquely suited for the repair work. They do their re-construction work on the surface of the hair shaft, where they will fill in all crevices, breaks, and gaps. Some shampoos, conditioners, and other hair care products also contain liquefied silk to smoothen the hair shaft surfaces and provide deep, brilliant lustre.

  • Modern Hair Care Products Provide Multiple Benefits

    Advanced hair care products can provide multiple solutions and benefits. Precious oils keep the hair supple and shiny from the roots to the ends and make an end of frizzy hair and tangles. How can they be so effective? The products not only contain hair care oil but also carrier oils, which make sure that the oil covers the entire hair shaft.

  • Hair Care with Keratin and Other Special Ingredients

    Hair oils also contain valuable ingredients like fatty acids, which are known for their beneficial effects. Elixirs with fatty acids and precious oils bring out the best in your hair. Some hair care products also contain keratin. This natural hair building block rebuilds the hair structure and protects hair from environmental damage.

  • Two-in-One Hair Care Products

    Quite often, styling products are also designed to condition hair. Many contain precious oils such as Argan oil with vitamins and highly effective fatty acids. Other frequently added ingredients are moisturisers. While you style your hair, these ingredients take care of damaged hair. Styling formulations may also contain liquid components resembling keratin. This is just another example of the modern comprehensive approach to hair care. Hair is conditioned while basic ingredients support the styling efforts.

  • Hair Care plus Aroma Therapy

    On top of all these benefits, hair care products also smell enticing, seductive or fresh. Fragrances like vanilla, coconut, and lychee add hours of soothing aroma therapy. What will they think of next?