Schwarzkopf Professional
Trendlooks 2016

Keratin – Miraculous Care from the Inside Out

Keratin
Intact, healthy hair with sufficient keratin can be styled with ease
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Some, but not all people are blessed with a full head of healthy hair. We want to help if you wish for stronger, healthier hair. Your best ally in achieving healthy manageable hair is the hair building block keratin. While you may have heard about keratin quite often, the role of keratin in hair care may not be quite as familiar. Stay tuned to pick up some essentials on keratin and its miraculous effects in hair care

  • 90 % of every hair consists of keratin and (dependent on the moisture in the environment) 5 – 10 % are water; minor hair constituents are lipids (fat), pigments, and minerals. Keratin is a fibrous protein, which gives strength and elasticity to the inner and outer hair structure. The keratin protein consists of long peptide chains, which form strong filaments. The composition of the peptide chains determines the structure of individual filaments. Hair filaments may turn around their long axis, bend or even fold.

    Intact keratin is not only elastic but also insoluble in water. Keratin is able to tolerate extreme temperatures both on the high and low side. Thanks to keratin, hair is built to withstand (or at least tolerate for a while) the hot rays of the summer sun and bitter winter cold as well as the heat of styling aids like curling irons, flat irons, hot curlers and other heated tools.
     
    Hair with sufficient intact keratin is well equipped to withstand the onslaught of environmental stressors. Still, persistent exposure to stress will finally do some damage to the long strings of keratin, which are responsible for keeping the shape of every hair intact. Once keratin is broken down into small enough strings, it becomes water soluble and will be washed away.

  • Keratin Strengthens Hair

  • If your hair is damaged or if you want to straighten and strengthen your hair or make it more resilient to stress, there is no reason not to enjoy the advantages of one of the many hair care and styling products with keratin.

    Keratin is added as intensely potent ingredient to hair care products because it strengthens hair by improving the hair structure from the inside out. As a result, your hair will regain its healthy natural structure. Keratin fills gaps and breaks in the hair shaft to make hair suppler, shinier and easier to style.

    By the way, keratin does have its place as ingredient not only in hair care products but also in styling aids like mousse and hairsprays. All these products may contain liquid forms of keratin as ingredients, which are identical to the natural keratin in human hair. Keratin-containing hair care products provide hair with optimal protection against moisture loss. You will also enjoy the ease of achieving excellent styling results.