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Personality is everything

Individuality, creativity and a sense of style: Schwarzkopf has been passionate about hair for  120 years.

With the new #createyourstyle campaign, Schwarzkopf celebrates diversity, authenticity and confidence. Together with internationally successful models and influencers, the #SCHWARZKOPFcreators, the campaign motivates everyone to make the most of themselves. #createyourstyle celebrates lively hairstyles and a new chapter in real beauty, a far cry from artificial ideals or hypes. You don't need to be perfect to be beautiful, only authentic. Let the Schwarzkopf TrendLooks 2018 and the styles & stories of the campaign's protagonists inspire you!

TV COMMERCIAL

Is it to much?

Moments

Create a new you, every day!

Woman wearing an afro styled in a new curls look.

#createyourstyle: In its new campaign, Schwarzkopf celebrates personality and motivates you to be the best version of yourself! MORE >

Achieve a unique look

Model Gwilym with full beard

#createyourstyle:  In its new campaign, Schwarzkopf celebrates personality and motivates you to be the best version of yourself! MORE >

Follow your dreams!

Woman with pink and grey hair

#createyourstyle:  In its new campaign, Schwarzkopf celebrates personality and motivates you to be the best version of yourself! MORE >

Tutorials

#CreateYourStyle