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Great looks are not born, they’re made. Take control over yours and ensure your hair is up-to-task with the formidable power of Taft Forming Clay. The product hits a level six on the hold scale, meaning once you create your style, not a hair will fall out of place. But that doesn’t mean your look will be rigid, stiff or artificial. Au contraire, the powerful Taft formula delivers a cool matt finish, for textured, undone styles that can be modeled and remodeled for up to 24 hours, giving you ultimate control over both: form and function.