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Whatever hairstyle you choose – simple and elegant, elaborate and edgy, or anything in between – you want your style to be visible, not your styling product. This Taft range combines mega-strong, powerful hold with the three top demands of invisible styling. With Taft Invisible Power, our research lab developed a styling range that isn't sticky, stiff or heavy. It’s an invisible styling product that doesn’t have to make its power obvious. Instead, it lends you a helping hand, so your hair itself can shine.