Some things just hit you like a bolt of lightning: Love at first sight. A recovered happy childhood memory. The discovery of a new favorite band. If you’re really unlucky, perhaps even a literal bolt of lightning. No matter which one of these forces strike you, at least you won’t have to worry about your hair looking out of place, as long as you’re using Taft Electro Force styling products. The High Tech Hold Power Gel offers the strongest Taft Gel Hold and lasts 72 hours, even in extreme weather conditions. It might even withstand a bolt of lightning … but let’s hope you never have to put that to the test!