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Pure Color

Moisture Gel Coloration Technology

STRONG COLOR PERFORMANCE

Different levels of color pigments assure the delivery of the color to all layers of the hair, providing shine, brilliance and long lasting intensity of your color.

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Permanent color pigments penetrate deep inside the hair fiber for long-lasting, intense colors.

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Direct color pigments coat the outside of the hair for bright and healthy-looking color.

Moisturizing technology with Aquaxyl™

The technology that allows Pure Color to capture and retain water molecules, so that the hair is moistured, shiny and healthy looking.

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Aquaxyl ™ is a sugar derivate which bind water inside the hair. AQUAXYL™ protects the hair as an anti-dehydration shield by reinforcing the synthesis of essential lipids and proteins involved in the organisation of the corneus layer, making the hair feel smooth and soft, easier to comb.